5 Definitive Ways to Accelerate your Email Marketing

Email Marketing is a type of digital marketing in which a company sends messages to thousands of customers. The purpose of email marketing is to stay connected with your clients, share the company’s business plans and discount offers. The ultimate goal of email marketing is to generate sales.

If you are running a business, no matter large or small, email marketing is one of the best ways to boost your sales. Here you can see how business owners in Germany spent more than 1.2 Euros in 2019 on Email-marketing.

In this article, we will share 5 definitive ways to craft your emails and accelerate your sales.

1. Think of Email Marketing as two Way Conversation

Let us share a broad experience, suppose you met a person on a bus or at a restaurant. He starts telling you about himself, his achievements, his business, his ideas and does not allow you to participate in the conversation. Would you like to talk to him more, or would you find a way to get rid of him?

The same goes for email marketing. Consider it a two-way conversation. You should grant a chance to the receiver to share feedback, ask questions, and provide suggestions and opinions. It will help you build relationships with the client and establish a friendly connection.

2. Segment Your Email List

Market Segmentation is a process by which you divide your contact list or customers into several groups. The segmentation is based on many factors. A few of them are as follows

• Demographic
• Psychographic
• Geographic
• Behavioral
• Gender
• Age
• Lifestyle

The motive of segmentation is developing marketing, manufacturing a product, productive use of resources, and better customer service.

3. Catchy Subject line

Good Email Subject line, yes this is the key to success. It is the catchy subject line that will trigger people to open and read your email. How to write an impressive subject line? Here are the tips.

• Keep it short
• Avoid the “no-reply” sender name
• Do not over-commit
• Most importantly, start with action-oriented verbs
• Use numbers
• Ask a serious question
• Notify them what is inside
• Create Curiosity
• Make your audience feel special by addressing them by name

4. Call to Action (CTA)

The call to action is usually given at the end of an email, sales script, advertising message, or website. That urges the readers to take action immediately. The best CTA are the ones that create urgency and curiosity. A call to action is one of the promising ways to generate a surprising amount of sales.

Where most businesses make mistakes is when their call to action is unclear. So, people leave their page because there is no link for email subscription or purchasing.

5. Track Your Emails

Tracking your emails will let you know what kind of content appeals to your customers and helps you generate sales. This gives businesses an insight into which policies are effective. It will allow you to eradicate the less profitable strategies and opt for better procedures.

Following apps can help you with email tracking.

• Mailtrack for Gmail
• MixMax
• Cirrus Insight
• Yesware
• Streak
• Gmelius
• Snovio
• ContactMonkey

Final Verdict

Email Marketing is the need of the hour if you are doing online business and want to generate sales. It can grow your business exceptionally if you have the insights and tricks to manipulate it. There are many apps and software that can assist you in the process.