What is Lead Generation?

In digital marketing, lead generation is the process of developing potential customers or clients for your products or services by arising interest and by answering their queries regarding your project.

Lead generation is making a group of people that are interested in the services you are providing. For example, products, list building, and e-newsletters.

It builds your trust and visibility to quality prospects that can generate potential sales.

According to a survey in 2019, 2.6 billion U.S. Dollars have been spent on lead generation by the United States advertisers. The business owners should make effective strategies with a proper vision to convert the leads into sales.

Let us discuss the ways to generate leads through social media

Lead Generation Through Facebook

Facebook is one of the most popular and accustomed social media platforms. According to research, the number of Facebook users in Germany from 2017 to 2020 and forecast of development till 2026 will be 53.86 million individuals.

So it can help you generate potential leads to grow your business. Adopt the following steps to Facebook lead generation ads

• Drive to the Ads manager option
• Press the “Create” option
• Choose your objective as “Lead generation”
• Caption your movement
• Create Facebook ads
• Create Facebook leads
• Choose your target audience

Lead Generation Through Instagram

Instagram is one of the best social media sites for enjoyment and business as well.

The active Instagram users are expected to reach 127.2 million in the United States from 107.2 million users in 2019.

So, how can you develop leads through Instagram?

Here are the few steps you should follow to grow your profile on Instagram

• Firstly, optimize your profile
• Entertain your audience
• Share valuable and information content
• Give surprises to them
• Write content with your posts and add a call to action
• Use Instagram stories
• Go live with your followers
• Respond to them in the comment section
• Connect with Influencers
• Use Instagram lead generation ads

Lead Generation through LinkedIn

Linkedin is a social media platform, especially for business professionals. The website was launched in 2003 and is currently working in more than 200 countries. In 2021, the number of Linkedin users is 774.61 million which is predicted to hit 1034.56 million users by 2025.

Let us discuss the ways to develop leads through LinkedIn

• Write an introduction about you that truly depicts who you are and what services do you provide
• Link yourself with people, send connection requests
• Congratulate people on their job updates
• Showcase your abilities and achievements
• Post updates
• Share valuable content
• Join groups
• Stay active

Tip:

The most valuable tip to generate leads that become your potential customer is to add value to their life. So how can you do that, it is so simple

• Give solution to their problem
• Keep your content to the point
• Understand their needs
• Give them privileges

Bottom line:

To sum up, digital marketing is the future, and lead generation should be your focus. Try your luck on different platforms, use effective strategies and generate leads that grow your business by increasing sales.